The Atlanta Life building in the Sweet Auburn district of Atlanta.
"Atlanta Life Insurance Company was founded by Alonzo Herndon, a prominent black businessman in Atlanta, in 1905. After Herndon's death, leadership of the company passed to his son, Norris Herndon, in 1927 and then to Jesse Hill in 1973. The company is headquartered in Atlanta's Sweet Auburn district." as founded by Alonzo Herndon, a prominent black businessman in Atlanta, in 1905. After Herndon's death, leadership of the company passed to his son, Norris Herndon, in 1927 and then to Jesse Hill in 1973. The company is headquartered in Atlanta's Sweet Auburn district."